Why is Social Media Important for your business?
One of the most utilized modes of communication is social media. We all, as brands and marketers, know social media is important for your business. But the real question is why? Until a couple of years back, no one would have imagined the mammoth growth of social channels on the internet. It is therefore important for the brands to utilize these platforms to the maximum. Around, 80% of marketers consider Social Media as a viable tool for the brands to grow awareness, loyalty, engagement, and sales. SMM or Social Media Marketing revolves around utilizing platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube etc. for brands to promote their products or services.
This is a very interesting time for brands to maximize their presence on social media. According to a survey by Ernst & Young in India, 80% of brands have started effectively using social media for their advertising needs, up from 47% in 2015. More than 55% of brands are using a 360-degree approach for their communications campaign indicating that Social Media and Digital Marketing are no more a mere extension of the marketing cycles. More than 40% of brands have allotted 20% of their marketing budgets towards Digital Advertising. However, more than 45% of brands do not have a formal social media strategy that is aligned with organizational goals.
Let us take a look at the importance of Social Media and how organizations can utilize these tools to achieve their branding needs.
Having an active social presence gives a brand an extra edge over its competitors in creating brand awareness. The medium helps in creating brand awareness to both current and prospective customers. Social media is also important in creating a dialogue with its followers on its platforms. Users can also find the brand on social channels and connect with the brand through its fan pages. Social mediums also help brands to build goodwill amongst its followers which in turn can help users recommending the brand. In turn, a brand can also choose what kind of personality it wants to portray in front of its users. Social medium helps brands instantly connect with its audience, hence a brand can decide on the look and feel of their pages, the kind of content they post, the frequency of the post, dialogue initiations and so on.
Brands should actively conduct social media campaigns on their pages to increase engagement with its audience. Utilizing social mediums to have a conversation increases brand engagement and consideration. It is important for brands to positively interact with its followers on the social medium. This leads to increase in fan base, brand awareness and brand loyalty. Engagement can be in the form of conducting campaigns, responding to queries, posting relevant content and gratification. A lot of brands in India have started focusing on gratification to increase brand engagement. A gratification can be a coupon, discounts, freebies, offers and gifts.
It is almost a much-known fact that social media marketing is the most cost-effective tool for advertising. It is as good as free if the brand manages their respective social media accounts. There are two ways of considering the cost-effectiveness of social media marketing. For one it is free, secondly, if a brand decides to start with paid media, they should always start small. Starting small always leaves scope for analyzing and experimenting. Once a brand understands what their customers want, they can increase their paid media budget and hire a Digital Marketing Agency like us. It is always advisable to hire experts for social media marketing as they have an extensive knowledge in terms of Content to be posted, the correct time to post, how to respond to queries and kind of media to deploy for the said objective of the campaign.
Feel free to get in touch with us to handle your social media accounts.
Social media platforms are a great tool to maintain and improve customer satisfaction. When a user posts a message on a brand page and instead of getting a computerized reply, if they get a customized reply, they feel connected to the brand. Users love to see a brand taking initiatives in solving their grievances and queries through a public platform which is accessible to all. Customers take it in a positive light if a brand replies to their comments/posts personally. It is more like a human-to-human interaction rather than a human to computer interaction. Brands that make it a point to personally reply to comments often shows that they want to provide best customer experience to their fans.
Better Search Rankings
Every brand wants to be at the top of search rankings. They want a maximum number of visitors on their websites. Social marketing helps in this objective as well. If a brand updates a post on their social media handles with the website or redirection link, its followers will click on the link and visit the brands’ website. This can even lead to a purchase. Also, it helps in site referrals. Traffic on the website comes from multiple sources. Social media tops that list.
There are various factors that are involved in improving search rankings through a social medium. The quality of content posted, use of high-quality visuals, brand credibility and business profile are important factors to increase search rankings through social media. Blogs, images, testimonials, achievements, employee benefits are some of the content pecks around which brand should implement their social marketing strategies. Search engine optimization or SEO also plays a part in improving search rankings through social media. We will be discussing that part in our future posts.